Habit QuoteMeasure every choice by its cost, not its complexity.

Opportunity cost is a powerful tool for decision-making. Focus on what it costs to choose, not just what it takes to do.

Try this: Take a moment to consider the opportunity cost of every decision, and choose wisely.

Paired with

It Doesn't Have to Be Crazy at Work

Jason Fried and David Heinemeier Hansson

Open book
opportunity costdecision-makingproductivity